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Tag Archives: branding

Jared Spool on how to Design for Branding

Jared Spool discusses how UIE’s usability research has uncovered some fascinating truths about how people perceive brands on the internet. Their research shows that traditional branding techniques are not the most effective way to strengthen a brand on the internet. In fact, those tried-and-true methods can actually hurt your brand, if implemented poorly. You’ll find […]