Rajat talks about how designers can address fundamental human needs and desires (like status, achievement, reward, competition, self-expression) to make experiences both compelling and satisfying.
He talks about how game designers have known for years on how to incentivise and motivate players by addressing these needs through the use of mechanics like points, levels, leaderboards, virtual goods, challenges, and real-time feedback. He covers the migration of these mechanics out of the gaming world and into the world at large, including destination sites, devices, productivity applications, corporate intranets, and the professional networking platform, LinkedIn.
About Rajat Paharia
Rajat Paharia is the founder and Chief Product Officer of Bunchball. He created the world’s first gamification platform for brand engagement, Nitro, in 2007. Rajat’s skill set combines a unique expertise in technology, design and human behavior that he developed while working at the design firm IDEO, and through his masters in computer science with a focus on Human Computer Interaction (HCI) at Stanford university.
Bunchball’s clients include Fortune 500 companies like NBC, Warner Brothers, Comcast and Hewlett-Packard, who are helped with crafting gamification strategies that engage customers, partners and employees.
If you need to get your stakeholders thinking about taking their first step (or their next step- from unplanned to get thinking and developing a strategy) in social media, then you will find this video helpful in collecting examples and data points that show how organizations have benefited from social media.
Being a video infographic, rather than text or an image means quicker assimilation of what it is trying to convey. While its a great way to share knowledge with your team, it makes even more sense to show it to your stakeholders.
About the video
This video was made in 2009 by Erik Qualman of Socialnomics. I came across it on day one of KM Singapore at Michelle Lambert’s masterclass on developing a social media strategy.
In 1998, ABC’s Nightline news show asked IDEO to create a new shopping cart concept, considering issues such as maneuverability, shopping behavior, child safety, and maintenance cost. The resulting episode demonstrates IDEO’s design process, showing the multidisciplinary team brainstorming, researching, prototyping, and gathering user feedback on a design in order to move all the way from an idea to a prototype in just four days time.
Interestingly, the cart went on to win an IDSA IDEA Silver award in 1999.
IDEO is an international design and innovation consultancy founded in Palo Alto, USA with other national and international offices. IDEO helps design products, services, environments, and digital experiences. It has become increasingly involved in management consulting and organizational design.
Alexis talks about some of the notable paradigm shifts that are happening around technology and media and how these affect the user experience; like the web shifting from a paradigm of publishing to communicating, and from people finding content to content finding people.
She discusses the implications of these changes in technology and consumer behavior for news content publishers, and how it can be used to facilitate innovative content experiences.
About Alexis Lloyd
Alexis Lloyd is a creative technologist for the research and development group at The New York Times. She is responsible for researching technology trends and prototyping future interfaces for content consumption across platforms and devices.
One of the world’s leading experts on choice, Sheena Iyengar talks about fundamental differences in how the idea of choice differs across different countries and cultures. Citing various interesting examples from her research spanning a more than 15 years, she explains the assumptions which inform the American view of choice and how too much choice can impose constraints instead of opportunities.
About Sheena Iyengar
Sheena Iyengar is one of the world’s leading experts on choice. Iyengar’s research has been informing business and consumer-goods marketing since the 1990s. Her experiments have provided experiments have provided rich material for Malcolm Gladwell and other pop chroniclers of business and the human psyche.
Sheena teaches courses at the Columbia Business School to MBAs, Executive MBAs, and Executives, including courses at the World Economics Forum in Geneva, Switzerland. Her work is regularly cited in top news outlets such as The New York Times, the Wall Street Journal, and on National Public Radio.
John Underkoffler starts of by talking about how, around twenty five years ago, the Macintosh fundamentally changed the way people thought about computation, computers and how they used them, and that it was such a radical change that the early Macintosh development team had to write an entirely new OS from ground up for it. Referring to the advancement in fundamental supporting technologies, he talks about how one can buy more graphic power in less than a 100 dollars, and that same power would cost a million bucks from SGI a decade ago.
He goes on to demo a few projects of his and the ‘g-speak spatial operating environment’, as he call it and ends by saying that in five years time from now, when you buy a computer, this will very much be part of what you will get with it.
About John Underkoffler
John Underkoffler owns Oblong Industries, a company he founded to move the g-speak spatial operating system into the real world. Oblong is building apps for aerospace, bioinformatics, video editing and more.
Before founding Oblong, Underkoffler spent 15 years at MIT’s Media Laboratory, working in holography, animation and visualization techniques, and building the I/O Bulb and Luminous Room Systems.
Rob Tanen begins to talk about how user researchers have historically lacked appropriate technology for studying how people use technology and the emergence of a variety of tools that can be applied to data gathering, analysis and sharing. He talks about the need for awareness and guidance in the selection and use of such research technologies.
Tanen goes on to talk about the basic characteristics of effective user research tools: documentation, measurement, efficiency and enhancement, data on current usage of various technologies for data gathering, analysis and presentation, demonstrations and tips on the latest technological tools for conducting user research, including high-speed digital video and pen computing and concept designs of future user research tools.
About Rob Tanen
Rob Tanen is Director of Research at Bresslergroup, a product design and development firm. Rob has over 15 years experience applying product/interface usability in the medical, industrial, commercial and consumer fields.
Rob is creator and editor of DesigningforHumans, the Industrial Designers Society of America (IDSA) blog focusing on events, methods and technology related to user research. Rob has a BA in Cognitive Science from Vassar College, and MA and PhD degrees in Human Factors/Experimental Psychology from the University of Cincinnati.
David Kelley, chairman of IDEO, says product design has become more about the user experience than about hardware. He shows a video of this new, broader approach, including footage from the Prada store in New York.
About David Kelly
David Kelly is the founder of IDEO. He helped design the first mouse, the Treo and the Leap chair. Kelley has also been teaching design at Stanford for more than 25 years and now leads the university’s design school there.
HCI, Quick Posts & User ResearchVideos
Rohan talks about Adam, a tablet PC in the making by his Hyderabad-based company, Notion Ink, which was founded by six IITans and an MBA graduate with an average age of just 24. Adam generated considerable buzz after they decided to demonstrate their prototype at the CES (Consumer Electronics Show), the world’s largest consumer tech trade show in January this year.
And with good reason too. The Adam tablet boasts of twice the battery life and performance of the iPad, thanks to the integration of two breakthrough power saving components - nVidia’s Tegra 2 chip and a PixelQi screen. It has the ability to play full high definition videos and of course, Flash, on the web browser. As Shravan puts it, the Adam offers the performance of a computer with the power consumption of a cellphone. The Adam tablet also features a 10.1 inch PixelQI dual mode screen allows users to read it easily in bright sunlight like an e-reader.