In this session, Alex Faaborg provides an in-depth look at human perception and cognition, and its implications for interactive and visual design. The human brain is purely treated as an information processing machine, and the audience will be taught its attributes, its advantages, its limitations, and generally how to hack it.
While the content will provide a deep review of recent cognitive science research, everything presented will also be grounded in example design work taken from a range of Google applications and platforms. Specific topics include: edge detection, gestalt laws of grouping, peripheral vision, geons and object recognition, facial recognition, color deficiencies, change blindness, flow, attention, cognitive load balancing, and the perception of time.
Do you know what type of behaviour you or your company want to provoke? And is that aligned with how people actually want to live their lives? Empathy is the key to understanding and changing behavior.
I am saddened to say that Bill Moggridge, co-founder of IDEO, designer of the first laptop, author of the book ‘Designing Interactions‘, important role player in promoting the human-centered approach in design passed away last month on September 8, 2012. May his soul rest in peace.
Rajat talks about how designers can address fundamental human needs and desires (like status, achievement, reward, competition, self-expression) to make experiences both compelling and satisfying.
He talks about how game designers have known for years on how to incentivise and motivate players by addressing these needs through the use of mechanics like points, levels, leaderboards, virtual goods, challenges, and real-time feedback. He covers the migration of these mechanics out of the gaming world and into the world at large, including destination sites, devices, productivity applications, corporate intranets, and the professional networking platform, LinkedIn.
About Rajat Paharia
Rajat Paharia is the founder and Chief Product Officer of Bunchball. He created the world’s first gamification platform for brand engagement, Nitro, in 2007. Rajat’s skill set combines a unique expertise in technology, design and human behavior that he developed while working at the design firm IDEO, and through his masters in computer science with a focus on Human Computer Interaction (HCI) at Stanford university.
Bunchball’s clients include Fortune 500 companies like NBC, Warner Brothers, Comcast and Hewlett-Packard, who are helped with crafting gamification strategies that engage customers, partners and employees.
I created the UX Bookmark a few years ago to separate the wheat from the chaff, here you will find only the best of articles, from journals, conferences and the web, that will help you evolve to being a more knowledgeable user experience practitioner.
From the feedback I have received, I could not be more glad in knowing how much it has helped many of you- at times when you have needed it most, or how you have used it to slowly build your knowledge in user experience or a particular area within it.
If you are a usability engineer, user researcher, human factors specialist, interaction designer or an information architect, then the UX Bookmark is a resource specially for you.
This website of mine features a wonderful collection of quotes I have gathered over the years related to usability, interaction design, typography, etc.- the whole gamut of user experience. It lets you build upon your user experience wisdom through serendipity one quote at a time. UXQuotes
Accessibility, Creative Design, HCI, Prototyping, Quick Posts, Social Media, Typography, UI/ Interaction Design & UsabilityUser Research
David Kelley, chairman of IDEO, says product design has become more about the user experience than about hardware. He shows a video of this new, broader approach, including footage from the Prada store in New York.
About David Kelly
David Kelly is the founder of IDEO. He helped design the first mouse, the Treo and the Leap chair. Kelley has also been teaching design at Stanford for more than 25 years and now leads the university’s design school there.
HCI, Quick Posts & User ResearchVideos