The presenter who work in the UX team at Google is the user research lead for social, and work on things like Buzz and YouTube. He spends a lot of his time doing research with people on how they use social media. He sits down with people, and have them map out their social network for him, and they look at how they use tools like email, Facebook, Twitter, their phone, and so on. One of the things they talk about is the differences between their social network online, and their social network ofﬂine. In this presentation, he talks about some of the things they have learned over the past few years, what it means for the future of the web, and some tips for design.