You can watch most of the videos from UX 2011 which took place in San Francisco from August 23 to 26, 2011. UX Week 2011 was organised by Adaptive Path.
Quick Posts
Rajat Paharia on Influencing User Behaviour through Game Dynamics
October 5, 2011
Rajat talks about how designers can address fundamental human needs and desires (like status, achievement, reward, competition, self-expression) to make experiences both compelling and satisfying.
He talks about how game designers have known for years on how to incentivise and motivate players by addressing these needs through the use of mechanics like points, levels, leaderboards, virtual goods, challenges, and real-time feedback. He covers the migration of these mechanics out of the gaming world and into the world at large, including destination sites, devices, productivity applications, corporate intranets, and the professional networking platform, LinkedIn.
About Rajat Paharia
Rajat Paharia is the founder and Chief Product Officer of Bunchball. He created the world’s first gamification platform for brand engagement, Nitro, in 2007. Rajat’s skill set combines a unique expertise in technology, design and human behavior that he developed while working at the design firm IDEO, and through his masters in computer science with a focus on Human Computer Interaction (HCI) at Stanford university.
Bunchball’s clients include Fortune 500 companies like NBC, Warner Brothers, Comcast and Hewlett-Packard, who are helped with crafting gamification strategies that engage customers, partners and employees.
Related Links
Rajat Paharia on twitter: @rajatrocks
Bunchball website
Bunchball on twitter: @bunchball
A Social Media ROI Examples Video Infographic
September 4, 2011
If you need to get your stakeholders thinking about taking their first step (or their next step- from unplanned to get thinking and developing a strategy) in social media, then you will find this video helpful in collecting examples and data points that show how organizations have benefited from social media.
Being a video infographic, rather than text or an image means quicker assimilation of what it is trying to convey. While its a great way to share knowledge with your team, it makes even more sense to show it to your stakeholders.
About the video
This video was made in 2009 by Erik Qualman of Socialnomics. I came across it on day one of KM Singapore at Michelle Lambert’s masterclass on developing a social media strategy.
A Quick Look into IDEO’s Design Process- Designing a Shopping Cart in 5 days
July 23, 2011
In 1998, ABC’s Nightline news show asked IDEO to create a new shopping cart concept, considering issues such as maneuverability, shopping behavior, child safety, and maintenance cost. The resulting episode demonstrates IDEO’s design process, showing the multidisciplinary team brainstorming, researching, prototyping, and gathering user feedback on a design in order to move all the way from an idea to a prototype in just four days time.
Interestingly, the cart went on to win an IDSA IDEA Silver award in 1999.
About IDEO
IDEO is an international design and innovation consultancy founded in Palo Alto, USA with other national and international offices. IDEO helps design products, services, environments, and digital experiences. It has become increasingly involved in management consulting and organizational design.
Related Links
Alexis Lloyd on new interactions with news
June 19, 2011
Alexis talks about some of the notable paradigm shifts that are happening around technology and media and how these affect the user experience; like the web shifting from a paradigm of publishing to communicating, and from people finding content to content finding people.
She discusses the implications of these changes in technology and consumer behavior for news content publishers, and how it can be used to facilitate innovative content experiences.
About Alexis Lloyd
Alexis Lloyd is a creative technologist for the research and development group at The New York Times. She is responsible for researching technology trends and prototyping future interfaces for content consumption across platforms and devices.
Related Links
The UX Bookmark- the best UX links for the smartest User Experience practitioners
May 18, 2011
I created the UX Bookmark a few years ago to separate the wheat from the chaff, here you will find only the best of articles, from journals, conferences and the web, that will help you evolve to being a more knowledgeable user experience practitioner.
From the feedback I have received, I could not be more glad in knowing how much it has helped many of you- at times when you have needed it most, or how you have used it to slowly build your knowledge in user experience or a particular area within it.
If you are a usability engineer, user researcher, human factors specialist, interaction designer or an information architect, then the UX Bookmark is a resource specially for you.
Insightico- a collaborative research web app
March 28, 2011
Insightico in a nutshell
Insightico is a collaborative research web application that lets you look for insights in your research data in a simple and easy manner.
You really should sign up for the beta.
What is Insightico?
In Insightico, you first create a project and then add research artifacts (audio, video, images, spreadsheets, PDF’s and more) with the option to categorize them according to the different research activities you conduct (could be user interview audio files and transcripts, usability test videos, and such).
You can then add team members to the project and all begin adding insights to any of the artifacts (called sources in Insightico) contained. Insights can be added to a particular section of a document, image, audio or video file for all your team members to see, and tag them with relevant descriptors. Analyze the tags to discover relationships and patterns.
(Disclaimer: I work with PebbleRoad, the company that has built Insightico)
UX Quotes- Quotes on User Experience
March 1, 2011
This website of mine features a wonderful collection of quotes I have gathered over the years related to usability, interaction design, typography, etc.- the whole gamut of user experience. It lets you build upon your user experience wisdom through serendipity one quote at a time.
UXQuotes
Alan Siegel on simplifying legal jargon (simple language)
February 6, 2011
Alan Siegel talks of how tax forms, credit agreements and understanding healthcare legislation can be so difficult to understand. He calls for a simple, sensible redesign, and plain English, to make legal paperwork intelligible to the rest of us. Simple language, as I have written about earlier, is something that needs to be used in such documents, if we want them to be easily and quickly understood by its readers.
About Alan Siegel
Siegel is the founder and chairman of brand consultancy Siegel+Gale, and is one of the leading authorities on business communication, and has spent decades trying to bring clarity to complex documents such as insurance policies, bank loans, mutual fund agreements and government communications.
Related Links
Sheena Iyegnar on the Art of Choosing
August 6, 2010
One of the world’s leading experts on choice, Sheena Iyengar talks about fundamental differences in how the idea of choice differs across different countries and cultures. Citing various interesting examples from her research spanning a more than 15 years, she explains the assumptions which inform the American view of choice and how too much choice can impose constraints instead of opportunities.
About Sheena Iyengar
Sheena Iyengar is one of the world’s leading experts on choice. Iyengar’s research has been informing business and consumer-goods marketing since the 1990s. Her experiments have provided experiments have provided rich material for Malcolm Gladwell and other pop chroniclers of business and the human psyche.
Sheena teaches courses at the Columbia Business School to MBAs, Executive MBAs, and Executives, including courses at the World Economics Forum in Geneva, Switzerland. Her work is regularly cited in top news outlets such as The New York Times, the Wall Street Journal, and on National Public Radio.
Related Links
The Art of Choosing (buy book from Flipkart) | The Art of Choosing (buy book from Amazon) | The Art of Choosing (buy audio book/ CD from Amazon)
