In 1998, ABC’s Nightline news show asked IDEO to create a new shopping cart concept, considering issues such as maneuverability, shopping behavior, child safety, and maintenance cost. The resulting episode demonstrates IDEO’s design process, showing the multidisciplinary team brainstorming, researching, prototyping, and gathering user feedback on a design in order to move all the way from an idea to a prototype in just four days time.
Interestingly, the cart went on to win an IDSA IDEA Silver award in 1999.
IDEO is an international design and innovation consultancy founded in Palo Alto, USA with other national and international offices. IDEO helps design products, services, environments, and digital experiences. It has become increasingly involved in management consulting and organizational design.