One of the world’s leading experts on choice, Sheena Iyengar talks about fundamental differences in how the idea of choice differs across different countries and cultures. Citing various interesting examples from her research spanning a more than 15 years, she explains the assumptions which inform the American view of choice and how too much choice can impose constraints instead of opportunities.
About Sheena Iyengar
Sheena Iyengar is one of the world’s leading experts on choice. Iyengar’s research has been informing business and consumer-goods marketing since the 1990s. Her experiments have provided experiments have provided rich material for Malcolm Gladwell and other pop chroniclers of business and the human psyche.
Sheena teaches courses at the Columbia Business School to MBAs, Executive MBAs, and Executives, including courses at the World Economics Forum in Geneva, Switzerland. Her work is regularly cited in top news outlets such as The New York Times, the Wall Street Journal, and on National Public Radio.