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David Kelley on Human Centered Design

David Kelley, chairman of IDEO, says product design has become more about the user experience than about hardware. He shows a video of this new, broader approach, including footage from the Prada store in New York.

About David Kelly

David Kelly is the founder of IDEO. He helped design the first mouse, the Treo and the Leap chair. Kelley has also been teaching design at Stanford for more than 25 years and now leads the university’s design school there.