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Dan Roam on “The Way of the Whiteboard: Persuading with Pictures”


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Dan Roam, author of the book, ‘The back of the napkin’ talks about how to use pictures to clarify and solve problems and how to sell ideas to who ever it may be. The selling ideas bit is extremely important for everyone, and we all know how important this is while working in user experience. There’s always something you are trying to sell at whatever level you are to your product manager, project/ program manager, client, business head, the list goes on and on. This presentation shows how to use the pictures you can create to persuade other people to take action.

About Dan Roam

Dan Roam is the founder of Digital Roam Inc, a management consulting company that helps business executives solve complex problems through visual thinking. His business book “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures” was published March 2008 by Penguin Portfolio.

Dan received two degrees at the University of California, Santa Cruz: one in fine art and the second in biology. This combination of creative art and hard science began Dan’s cross-disciplinary approach to problem solving that is the backbone of his work and seminars. Dan has applied his business-oriented visual thinking skills while living and working in Switzerland, Russia, Thailand, France, Holland, and the US.

Other Links

Dan Roam’s website
Dan Roam’s book website- The Back of the Napkin