This “Happy Dent Palace” ad is one of the best television ads I’ve ever seen. It’s been running since a long time, with svelte music and an awesome concept, it’s seems hard to ever get tired of this watching this ad.
Title: Happy Dent Palace
Executive Creative Director, Creative Director: Prasoon Joshi
Art Director: Prasoon Joshi/Anirban Sen
Director: Ram Madhvani
Music – Artist/Title: Shantanu Moitra/Prasoon Joshi
Sung by: Kailash Kher, Pranav Biswas, Shantanu Moitra and Prasoon Joshi
Sound Design/Arrangement: Jiten Solanki
Ad Agency: McCann Erickson, Mumbai, India
Production Company: Equinox Films, Mumbai, India
Post Production: Prime Focus Plus Agency: McCann-Erickson Mumbai
Filmed at: Panvel, near Mumbai, India
(As given at The Inspiration Room)
A young man on a bicycle crosses a bridge, clearly in a hurry to reach his destination. However his bike collapses, the wheel falling into the river. He tries hitching a lift from a car with men sitting where the headlights should be. The young man enters the town at dusk. As he passes lamp posts in the town we see men hanging from them. The young sneaks into the grounds of a palace. He passes a tennis court, a swimming pool, a ballroom. The young man reaches a balcony from which he jumps into a chandelier hanging over a dining table. He takes out his HappyDent White gum and starts chewing, his incandescent smile starting a chain reaction. Other men follow suit, lighting up the dining table, the swimming pool, the tennis court and even the road.
Did you like the ad too? Which ones are your favorites? What’s the one ad you love the most?