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An SEM issue: Black hat SEO

Here’s an interesting article by Jill Whalen on White hat and Black hat SEO. Simply put, White hat is ethical and black hat is unethical.

Though fact it’s common to find people to step towards the latter because it could prove to be more effective, in the short term at least, but at the same time you end up taking a risk with getting blacklisted by search engines.

Also check out another one by Alan Perkins of Silverdisc on SEO hats which includes a nice table for comparison beween black hat as opposed to white hat SEO.